◾ Design ◾ Art Direction
Description
PetPlate provides a range of human-grade, vet-designed, and wholesome food options for dogs. As the product team developed two new supplement types, an opportunity emerged to reconsider supplement branding and positioning.
The current supplement packaging had a playful visual style and naming approach, which made it resemble treats more than conveying beneficial ingredients associated with supplements.
Project Goals: distinguish supplements from dog treats, showcase the supplement's beneficial / functional ingredients, and develop a unique look and feel for the new product line.
◾ Design ◾ Art Direction
PetPlate provides a range of human-grade, vet-designed, and wholesome food options for dogs. As the product team developed two new supplement types, an opportunity emerged to reconsider supplement branding and positioning.
The current supplement packaging had a playful visual style and naming approach, which made it resemble treats more than conveying beneficial ingredients associated with supplements.
Project Goals: distinguish supplements from dog treats, showcase the supplement's beneficial / functional ingredients, and develop a unique look and feel for the new product line.
◾ Design ◾ Art Direction
◾ Design ◾ Art Direction
Icons
Developed a set of brand icons for front of pack representing the supplements benefits to quickly communicate the products purpose and additionally could be used throughout marketing materials. ◾ Design ◾ Art Direction
Developed a set of brand icons for front of pack representing the supplements benefits to quickly communicate the products purpose and additionally could be used throughout marketing materials. ◾ Design ◾ Art Direction
◾ Design ◾ Art Direction
Photography produced with: Garnish Studios
◾ Design ◾ Art Direction